How Can I Get The Results I Want?
I love this question! In fact, it is the question of a lifetime. In other words, most people spend an entire lifetime searching for the answer to this exact question. I don’t consider myself an expert on many things. And, “getting results” is definitely something I believe I do well. So, I’ll share what I’ve…
What Message Are You Really Sending?
Recently, I was at a team building retreat. During the retreat, I offered three or four suggestions. When a comment was made, the facilitator would write the comment on the board. Many times, what I heard someone say and what he wrote on the board were not the same message or idea. That was in…
What is Split Testing?
Okay, now back to where we left off…split testing. You may be asking what is split testing? The simplest way to think of it is a series of left or right kind of choices. For example, in one test, you may test whether visitors prefer the purple background or the blue background. The way the…
How To Create An Opt-In Form
In order to add any people to an email list, we’ll need a form that helps gather their information. In Internet Marketing (or IM) terms, this form is called an Opt-in form. This will be where a visitor to our website puts their contact information for us to use in the future. Usually an opt-in…
How To Make An Email List
An Email List is a list of people who actively want to subscribe to my updates. An email marketing service, such as Aweber, GetResponse, and iContact, provides the database that will help me manage my email subscriber list. Things You Should Know To Make An Email List The first thing you should know is that…
