{"id":321,"date":"2015-08-01T06:06:22","date_gmt":"2015-08-01T12:06:22","guid":{"rendered":"http:\/\/rachelbock.com\/blog\/?p=321"},"modified":"2015-08-01T06:06:22","modified_gmt":"2015-08-01T12:06:22","slug":"what-is-the-digital-divide-and-why-does-it-matter","status":"publish","type":"post","link":"https:\/\/rachelbock.com\/blog\/what-is-the-digital-divide-and-why-does-it-matter\/","title":{"rendered":"What is the &#8220;digital divide&#8221; and why does it matter?"},"content":{"rendered":"<p>Were you at Omar Martin&#8217;s launch of his VIP Inner Circle? If so, you may have heard of this phrase. If not,&#8230;<\/p>\n<p>Keep reading&#8230;<\/p>\n<p><strong>Who is Omar Martin?<\/strong><\/p>\n<p>Okay, let&#8217;s start from the beginning. You may be asking &#8220;Who is Omar Martin?&#8221;<\/p>\n<p>Omar and Melinda Martin have built their business,\u00a0Higher Level Strategies, from the ground up.\u00a0 Omar has become a well-recognized expert in the Internet Marketing Industry.\u00a0 As a public figure and consultant, Omar is often a &#8220;go-to guy&#8221; when a struggling newbie needs a straight answer.<\/p>\n<p><strong>The Digital Divide<\/strong><\/p>\n<p>In their most recent launch, they had a webinar where Omar talked about &#8220;the digital divide.&#8221;\u00a0 I understood the concept but had not heard the term before. Let me illustrate&#8230;<\/p>\n<p>If you imagine the Grand Canyon, it is impossible to jump across.\u00a0 In the Rocky Mountains, the Continental Divide is a &#8220;boundary&#8221; in the mountain range where the water on the west of the divide drains to the Pacific Ocean and the water on the east side drains to the Atlantic.<\/p>\n<p>Like any &#8220;divide,&#8221; the digital divide is the separation of something.\u00a0 In this case,\u00a0the digital divide\u00a0is the separation of people through the use of technology (such as websites or email).<\/p>\n<p><strong>How To Cross The Digital Divide<\/strong><\/p>\n<p>During the webinar, Omar talked about the 6 things that changed before Omar really saw the results he wanted from Internet Marketing.\u00a0 One of them was &#8220;crossing the digital divide.&#8221;<\/p>\n<p>Many of us attend webinars and buy other IM products.\u00a0 But, what if we could tap directly into the &#8220;now&#8221; of Internet Marketing greats like Mike Filsaime?<\/p>\n<p>That&#8217;s exactly what Omar did to grow his business to atypical results!\u00a0 He picked up the phone and started calling people and attending industry events (in person).<\/p>\n<p>Seeing a video of someone doesn&#8217;t create a relationship with that person.\u00a0 (They have no clue who watched the video.)\u00a0 But, meeting them face to face does.<\/p>\n<p><strong>Why Cross The Digital Divide<\/strong><\/p>\n<p>Now, I don&#8217;t know what you might be thinking.\u00a0 I&#8217;m thinking &#8220;Why?&#8221;\u00a0 Omar explained why he started calling people and making contact with experienced Internet Marketers.\u00a0 Are you ready for this?<\/p>\n<p>Experience.<\/p>\n<p>If I&#8217;m understanding correctly, he tapped into their experience to guide him and help him do the right things at the right time and in the right place (or website) in order to position his business to succeed.<\/p>\n<p>Imagine if you had a group of partners that could look at your business\u00a0and change 3 words in an email that drastically changed how many readers clicked on the link in the email.<\/p>\n<p><em>What would that be worth to you?\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Were you at Omar Martin&#8217;s launch of his VIP Inner Circle? If so, you may have heard of this phrase. If not,&#8230; Keep reading&#8230; Who is Omar Martin? Okay, let&#8217;s start from the beginning. You may be asking &#8220;Who is Omar Martin?&#8221; Omar and Melinda Martin have built their business,\u00a0Higher Level Strategies, from the ground [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Do you struggle with marketing?  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