How Can I Get The Results I Want?

I love this question!  In fact, it is the question of a lifetime.  In other words, most people spend an entire lifetime searching for the answer to this exact question. I don’t consider myself an expert on many things.  And, “getting results” is definitely something I believe I do well.  So, I’ll share what I’ve…

Continue Reading →

What Message Are You Really Sending?

Recently, I was at a team building retreat.  During the retreat, I offered three or four suggestions.  When a comment was made, the facilitator would write the comment on the board.  Many times, what I heard someone say and what he wrote on the board were not the same message or idea. That was in…

Continue Reading →

What is Split Testing?

Okay, now back to where we left off…split testing. You may be asking what is split testing? The simplest way to think of it is a series of left or right kind of choices. For example, in one test, you may test whether visitors prefer the purple background or the blue background. The way the…

Continue Reading →